What is Online Reputation?

Your brand is only as good as its reputation. As a small business, it’s crucial that you curate and protect that reputation. It’s how your customers see you, talk about you, and think of you. You don’t have to look very hard to find examples of how bad online reviews and negative social media have affected a company. So keeping a close eye on your online reputation management is absolutely crucial to your company’s success.

Google Your Business

Like, every single day. Online reputation management means keeping your eye on online reviews everywhere. Know what’s being said about you in places like Yelp, YouTube, blogs, and other review sites. And if something unflattering appears, you have the opportunity to do something about it before the situation gets out of hand.


Social Media Monitoring

Social media is key to online reputation management and if you’re not already engaging in some level of social media monitoring, you should be. It’s the best way to keep an eye on what’s happening with your brand, your competitors, and what people are saying about you. Hootsuite makes this extremely simple with search streams, which allow you to watch brand and product mentions in real time. Anything that’s said about your company— good or bad—can be observed in real-time, which gives you ample time to take action. This also allows you to take social media engagement to new heights, since it’s much easier to meaningfully connect with people when they’re actually talking about you