What is Analytics?
Basically, analytics refers to our ability to collect and use data to generate insights that inform fact-based decision-making. Advances in information technology and a complete datafication of our world now mean we have (or will have very soon) data and insights on everything. This gives us unprecedented opportunities that will transform business, sports, healthcare and government. Let’s first look at the datafication of our world and then at some examples of how analytics are used to turn data into insights.
Why you need Analytics?
- To measure and track your results across time
- To understand your visitors, leads, prospect
- To understand, track and improve the mechanisms used to convert your first visitor into a valuable customers.
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Find out which online campaigns bring the most traffic and conversions.
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Determine where your best visitors are located.
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Learn what people are searching for on your site.
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Visualize what people click on the most.
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Uncover your top content.
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Identify your worst performing pages.
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Determine where people abandon the shopping cart.
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Discover if you need a mobile site.