What is Facebook Ads?
Facebook ads are purchased on an auction basis, where advertisers are charged based on either clicks, impressions or actions. There are plenty of different ad formats offered, and in this guide we will try to give you a structured view of what opportunities you have as an advertiser on Facebook.
You can create and publish all types of ads yourself, either through Facebook’s self-service interface or through a certified ads API developer such as Qwaya – if you need a more comprehensive tool for managing your Facebook advertising. The ads are delivered all across Facebook, and some formats are eligible to show in the Facebook News feed.